Corporate Image Workshop Outline
A corporate workshop is not a group consultation. The buyer is not in the room, attendance is often not voluntary, and the session has to be useful to somebody who did not ask to be there.
See the coursesEverything on this page is yours to copy and adapt. The courses cover the decisions behind it: what to charge, what to promise, and what to put in writing.
What yours needs to cover
- ✓ The brief from the business, and the problem they are actually paying to solve
- ✓ A running order with timings, since a workshop that overruns is remembered for that
- ✓ What to cover for a mixed room, where bodies, budgets and dress codes all differ
- ✓ The participation that works and the exercises that create discomfort
- ✓ What each attendee leaves with, which is what makes it feel worth their morning
- ✓ The follow-up the business gets, and how one-to-one sessions are offered without it feeling like a sales pitch
How to use it
- Agree the business outcome before the content, and write it into the statement of work.
- Plan for the room you will get, not the room you were promised.
- Give everybody something concrete in the first fifteen minutes so the sceptics settle.
- Leave the business a short written summary, which is what gets you invited back.
Corporate Image Workshop Outline FAQs
How long should a corporate workshop be?
Ninety minutes to half a day covers most briefs. A full day needs a genuine reason and a much stronger structure.
How do I price it?
On a day rate with preparation counted, not on the number of attendees. Unit 9 works through this with real arithmetic.
What if the room is hostile?
Assume some of it is. People told to attend a session about their appearance have a reasonable objection, and naming that in the first two minutes defuses most of it.
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