Image Consulting Proposal Template
A proposal is not a price list with a covering note. It answers the question the client actually asked, in their words, and then explains what you would do about it. The ones that lose usually described the consultant instead.
See the coursesEverything on this page is yours to copy and adapt. The courses cover the decisions behind it: what to charge, what to promise, and what to put in writing.
What yours needs to cover
- ✓ The problem, in the client's own words, so they can tell you understood the brief
- ✓ What you propose to do about it, in stages, with what each stage produces
- ✓ Timing, and what you need from them for it to happen
- ✓ Price, with the options separated so a yes is possible without a whole yes
- ✓ Why you, kept short and evidenced rather than adjectival
- ✓ What happens next, as one clear instruction
How to use it
- Write the problem section first, quoting the inquiry back before you offer anything.
- Give two or three options rather than one number, since a single price is a yes-or-no.
- Put the price after the value and before the credentials, where it is still being read.
- Send it within two working days, and follow up once.
Image Consulting Proposal Template FAQs
How long should a proposal be?
A private client needs one page. A corporate buyer usually needs two or three, because more than one person has to read it and somebody has to justify it internally.
Should I put the price in the proposal?
Always. A proposal without a price makes the client ask, which puts the whole conversation back a week and reads as evasive.
What if they ask for a discount?
Change the scope rather than the rate. Discounting the same work teaches the client the first number was invented, which is covered properly in Unit 6.
More document guides
Get every template, plus the training
Ten documents, one course that covers the thinking behind all of them, from the first quote to the contract you hand a commercial client.
Choose your course