Image Consulting Price List Template
A price list is a decision aid. Laid out well it answers the question before it is asked; laid out badly it produces inquiries that were only ever going to end in "how much is it, really".
See the coursesEverything on this page is yours to copy and adapt. The courses cover the decisions behind it: what to charge, what to promise, and what to put in writing.
What yours needs to cover
- ✓ Each service named for what the client gets, not for the method you use
- ✓ What is included in each, in the same order, so two services can be compared
- ✓ How long each takes, and whether that includes preparation and follow-up
- ✓ A middle option that most people should choose, positioned as such
- ✓ What is not included, stated once, kindly and clearly
- ✓ Travel, materials and out-of-hours, which is where quoted prices quietly stop being profitable
How to use it
- Build every price up from your own costs and capacity before you look at anybody else's.
- Name three options at most. A list of eight makes the client ring you instead of choosing.
- Show what is excluded on the same page, since an exclusion found later reads as a trick.
- Review the whole list every six months against what you are actually delivering.
Image Consulting Price List Template FAQs
Should I publish my prices?
Usually yes for private work. It filters out people who were never going to book and saves you the calls, and a buyer who cannot see a number often assumes the worst one.
Hourly or packaged?
Package private work. Hourly pricing punishes you for getting faster and invites the client to watch the clock instead of the outcome.
How do I raise prices?
Change them for new bookings from a set date, tell existing clients before they hear it from the website, and do not apologize in the sentence that announces it.
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